Organic Madame Blue // Corporate identity
‘Mon Sandwicherie’ is a healthy organic Danish sandwich takeaway café and gallery in Paris. The graphic concept is inspired by the old Danish blue enamel kitchen utensils with a splash of dynamic vegetables. The turquoise colour represent the well known ‘Madame blå’ (Madame blue) coffee pot which is the symbol of our grandmothers kitchen and the Danish warm atmosphere. ‘Mon Sandwicherie’ expresses the local grocery shop feel, the small shop where everything is made with love, care and a personal touch.