Re(mer)maid / Innovative tourism project
Re(mer)made is an innovative project aiming to promote new upcoming Danish designers and artists by inviting them to rethink, reinterpret and redesign the Little Mermaid. From these new creations will come an entirely fresh an innovative way of seeing and selling souvenirs in Denmark: original, accessible, funky, creative, fun and futuristic, but grounded in a globally recognised Danish icon.
The reference is taken from Vinyl Art Toys, a new term to describe toys and other collectibles that are produced in limited editions (50-2,000 pieces) and created by artists and designers. So the idea is to launch a limited edition designer Mermaids and make it a collectibles. Then every year have a new group of Danish designers and artists create new collections to keep the Mermaids in circulation.
