Upscale coffee // Event campaign
I was asked to do this event campaign for Nespresso to celebrate the fact that they’re opening 40 stores around the world in 2009/10. They asked for a revealing step-by-step store and facade concept, much like the zipper idea they had on Champs-Élysées a couple of years ago. So I came up with this idea to have these golden coffee capsules suspended in a huge piece of fabric (spandex material), and then bit by bit cut open the fabric and reveal the capsules and the opening date. All the interior was inspired by the same idea: to have furniture pushed throw the fabric (think Alien). Of cause they went for an idea that was more conventional, so you’ll just have to wait and see.
